What is Search Engine Optimization (SEO)? & Why should you care?

SEO, or Search Engine Optimization is defined as “Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google.”

Top 10 benefits of SEO?

  1. SEO leads to Increase organic target traffic to your website.
  2. ROI best Return on your investment if compared to Paid per click and or other types of marketing.
  3. Affordable. SEO is Low Cost (In Comparison to Adwords and PPC).
  4. Increased site Usability & User experience.
  5. SEO Is a Primary Source of Leads.
  6. Results to Higher Conversion Rate.
  7. Builds Brand Identity & Credibility.
  8. Helps You Gain Market Share.
  9. Should be an integral part of your Long-Term Marketing Strategy.
  10. SEO leads to Increase Visibility and consequently higher sales.

Why is SEO Important for a New & Especially for Recently Redesigned Websites?

SEO is your ticket to getting found; Search Engine Optimization can be defined as”the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Furthermore,   search engine rankings signal to prospective clients that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate and, the better your odds that your business will succeed.

For newly designed websites, search engine visibility matters a lot. The more frequently your website name show up in relevant search engines, the easier it is for users to find you and buy your products. However, SEO is especially critical for recently redesigned websites. Why? because your old website left footprints on the internet, these footprints are obsolete now. If someone finds your old links and click on them, they might think that you are no longer in business. Therefore, updating your old footprint/links on the internet is very crucial. You need to inform your existing and potential new clients that your website/business is still active.

Improved business is ranking on Google search so more potential clients may know that you exist. It builds the trust and credibility and cultivates a higher conversion rate. It can lead to higher sales and, higher brand visibility.


SEO is not a silver bullet. You should augment your SEO strategy with blogs, social media pages, YouTube videos and more. All these efforts combined along with SEO impacts the ability of your website being found on search results. It is important to emphasize that Organic SEO takes time to bring results. If you are looking for fast results, then you should consider Google Ad Words instead. Finally, we follow Google best practices to ensure that we comply with Google’s requirements. That is very important because otherwise, Google can block you if you try to cheat your way to first-page ranking.

Need Your Website Optimized For Search Engines?

Contact us at Gilroy Web-Design, and we our award-winning online marketing team will help you optimize your website for search engines. And, we can even design a mobile-friendly, professional website using the latest content management systems, e-commerce solutions, and web design technology.

Moreover, we work closely with our clients and are constantly in touch with them to help them drive the traffic that they need for their brand or to grow their business. You can request a quote by clicking this link.

Source: webopedia.com https://www.webopedia.com/TERM/S/SEO.html